Have you verified your company Facebook Page?

Is your company Facebook page verified? IE: Does it carry a little tick of approval next to your businesses name?

We’ve spent some time clicking around our favourite brands… and local businesses and we were surprised at how many businesses don’t carry the little ✅ of approval. (You might want to check your own company profiles out).

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5 Ways To Get The Most From Your 2019 Marketing Budget

I’m always surprised when I talk to clients that they don’t allocate a percentage of their business operating costs to their marketing budget. Various marketing activities are carried out on an ad-hoc approach and a great deal of pressure is put upon whatever element of the mix is deployed to gain results.

If Sales are down, the marketing budget gets scrapped – when in reality this should be the time to invest more heavily in marketing. BUT – not just any old marketing! The right type of marketing, that doesn’t cost your business the earth and has been carefully selected as the right approach for your industry.

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Content Marketing & Growth Hacking: How to succeed by making the most of your metrics!

I like to tell clients that one of the many reasons web content is so effective is that it’s evergreen; once posted, good content continues to generate traffic for years unlike a newspaper ad, which becomes tomorrow’s chip paper.

But I don’t think we take full advantage of the longevity of web content and that’s partly down to the relentless nature of online marketing. Once a piece is written and posted we move on to the next, slaves to the diktat of the editorial calendar.

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A Guide to advertising in Social Media

Social media dictates how we conduct everything these days: making friends, displaying holiday snaps, campaigning on an issue – or marketing.

As budgets get squeezed, marketing departments and entrepreneurs must spend where money will have most effect. I want to look at why social media and paid ads deliver the most bangs for your advertising buck and what the main platforms offer you.

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Put Some Seasoning Into Your Digital Marketing Campaigns!

We’re still in shorts and the sun is shining here in sunny Hampshire but have you already noticed the first, almost apologetic, mentions of Christmas? Are there really only 100 shopping days left?

If you’re the religious sort, you may rightly feel annoyed that the commercialism starts earlier each year (and we haven’t even got to Halloween yet!). But if you’re responsible for sales and marketing in a retail business you should already be getting twitchy about missing the most profitable time of your year.

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10 benefits why email marketing is recognised by many businesses as such a crucial part of marketing activity

According to the tenth annual Fmail Marketing Industry Census, which is sponsored by Adestra and is based on the largest UK survey of email marketers, 73% of companies state that email marketing is still their number one channel for ROI.

Ever wondered why both your work and personal email accounts always seem jam packed? There is one fundamental reason — Email marketing works!

Every business can use email campaigns for acquisition or retention; email marketing inspires customer loyalty, can assist early adoption in a new product, service or company and creates all important brand recognition.

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Subject lines and the importance of personalisation

What’s in a FNAME? — Subject lines and the importance of personalisation

“A person’s name is to him or her the sweetest and most important sound in any language.” — Dale Carnegie.

Carnegie’s ground-breaking book “How to make friends and influence people” wasn’t just about becoming popular, it was about doing business. He recognised the importance of making a personal connection with people you hope to do business with.

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How to build an email marketing list. Ethically.

There’s a right way and a wrong way to doing anything but when it comes to building an email marketing list, the right way is also the legal way and the moral way.

If you set the right strategy for your email list building activities you’ll get much better results AND you can sleep at nights knowing you haven’t spammed thousands of potential customers.

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