10 benefits why email marketing is recognised by many businesses as such a crucial part of marketing activity

According to the tenth annual Fmail Marketing Industry Census, which is sponsored by Adestra and is based on the largest UK survey of email marketers, 73% of companies state that email marketing is still their number one channel for ROI.

Ever wondered why both your work and personal email accounts always seem jam packed? There is one fundamental reason — Email marketing works!

Every business can use email campaigns for acquisition or retention; email marketing inspires customer loyalty, can assist early adoption in a new product, service or company and creates all important brand recognition.

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