I have a confession to make. I once went shopping to buy food for dinner at a well-known supermarket (I won’t mention which because I still like shopping there), but halfway round I changed my mind and decided to get a takeaway instead. Rather than take everything back, I left my trolley in an empty aisle and sneaked out, feeling guilty.
Monthly Archives: June 2016
What’s in a FNAME? — Subject lines and the importance of personalisation
“A person’s name is to him or her the sweetest and most important sound in any language.” — Dale Carnegie.
Carnegie’s ground-breaking book “How to make friends and influence people” wasn’t just about becoming popular, it was about doing business. He recognised the importance of making a personal connection with people you hope to do business with.