What is Email Marketing?
In it’s broadest sense every email sent to a current or potential customer is considered to be email marketing.
Email marketing enhances businesses communications, it identifies and targets key customer groups and markets, it is both cost efficient and environmentally friendly and has the potential to be shared to a much wider audience within minutes of being opened.
Every message counts
At Moxie, email Marketing is one of our favourites and key specialities Have you ever wondered why both your work and personal email accounts always seem jam packed? There is one fundamental reason – Email marketing works!
Every business can use email campaigns for acquisition or retention; email marketing inspires customer loyalty, can assist early adoption in a new product, service or company and creates brand recognition.
Why should businesses include email marketing as part of their strategy?
- It’s cost effective
- It’s measurable
- It creates brand awareness
- It’s targeted
- It’s easily shared
Get the right message to the right person at the right time.
The primary goal in email marketing is to get the right message, to the right person and at the time they are most likely to engage with your content.
Every email you send out presents you with an opportunity to learn more about customers wants and needs.
It gives you the tools to base future campaigns on and more importantly allocate precious marketing budgets to.