A Guide to advertising in Social Media

Social media dictates how we conduct everything these days: making friends, displaying holiday snaps, campaigning on an issue – or marketing.

As budgets get squeezed, marketing departments and entrepreneurs must spend where money will have most effect. I want to look at why social media and paid ads deliver the most bangs for your advertising buck and what the main platforms offer you.

Read More…



0

Put Some Seasoning Into Your Digital Marketing Campaigns!

We’re still in shorts and the sun is shining here in sunny Hampshire but have you already noticed the first, almost apologetic, mentions of Christmas? Are there really only 100 shopping days left?

If you’re the religious sort, you may rightly feel annoyed that the commercialism starts earlier each year (and we haven’t even got to Halloween yet!). But if you’re responsible for sales and marketing in a retail business you should already be getting twitchy about missing the most profitable time of your year.

Read More…



0