Put Some Seasoning Into Your Digital Marketing Campaigns!

We’re still in shorts and the sun is shining here in sunny Hampshire but have you already noticed the first, almost apologetic, mentions of Christmas? Are there really only 100 shopping days left?

If you’re the religious sort, you may rightly feel annoyed that the commercialism starts earlier each year (and we haven’t even got to Halloween yet!). But if you’re responsible for sales and marketing in a retail business you should already be getting twitchy about missing the most profitable time of your year.

Read More…



0

10 benefits why email marketing is recognised by many businesses as such a crucial part of marketing activity

According to the tenth annual Fmail Marketing Industry Census, which is sponsored by Adestra and is based on the largest UK survey of email marketers, 73% of companies state that email marketing is still their number one channel for ROI.

Ever wondered why both your work and personal email accounts always seem jam packed? There is one fundamental reason — Email marketing works!

Every business can use email campaigns for acquisition or retention; email marketing inspires customer loyalty, can assist early adoption in a new product, service or company and creates all important brand recognition.

Read More…



0

Subject lines and the importance of personalisation

What’s in a FNAME? — Subject lines and the importance of personalisation

“A person’s name is to him or her the sweetest and most important sound in any language.” — Dale Carnegie.

Carnegie’s ground-breaking book “How to make friends and influence people” wasn’t just about becoming popular, it was about doing business. He recognised the importance of making a personal connection with people you hope to do business with.

Read More…



0

How to build an email marketing list. Ethically.

There’s a right way and a wrong way to doing anything but when it comes to building an email marketing list, the right way is also the legal way and the moral way.

If you set the right strategy for your email list building activities you’ll get much better results AND you can sleep at nights knowing you haven’t spammed thousands of potential customers.

Read More…



0