Content Marketing & Growth Hacking: How to succeed by making the most of your metrics!

I like to tell clients that one of the many reasons web content is so effective is that it’s evergreen; once posted, good content continues to generate traffic for years unlike a newspaper ad, which becomes tomorrow’s chip paper.

But I don’t think we take full advantage of the longevity of web content and that’s partly down to the relentless nature of online marketing. Once a piece is written and posted we move on to the next, slaves to the diktat of the editorial calendar.

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