Subject lines and the importance of personalisation

What’s in a FNAME? — Subject lines and the importance of personalisation

“A person’s name is to him or her the sweetest and most important sound in any language.” — Dale Carnegie.

Carnegie’s ground-breaking book “How to make friends and influence people” wasn’t just about becoming popular, it was about doing business. He recognised the importance of making a personal connection with people you hope to do business with.

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